Its very obvious to both readers, and search engines, when a website is stale – when it has not been updated for some time. When building your own website its important to make a commitment to ensuring it is updated regularly.
That, of course, raises an issue. How do you maintain a steady schedule of updates that will keep people coming back to your website time after time? Well, on of the ways is to use an automated scheduler.
Be Prepared
Sometimes when you’re creating content for your website, you work in quick spurts. It’s possible to add a lot of content at one time. Its best though that you don’t publish all of that content at one time. First of all, regular visitors to your site may get lost in the deluge, and second, if you space out your updates, your website will always have new content.
So, how do you make sure that all of your content is spaced out at proper intervals? That automated scheduler we talked about earlier. Using a scheduler, you can set up exact publishing times for content, whether it be every day, every week, even every hour. Also, scheduled publishing can incorporate seasonal changes.
Maybe you want to have certain color schemes or graphics for one part of the year, then maybe a few snow-related graphics for winter, well you can do it with the scheduler. Or maybe you’re running an arts and crafts website and you want to have different articles and how-to instructions for different holidays. The most reliable way is to set a scheduler (and the best website building software has this feature) to ‘trickle’ your content publishing at a rate determined by you.
Easy Up
Getting your website updated, or even published for the first time, is very easy with a web design program that is designed to work with FTPs (File Transfer Protocol). Once you have a domain name, you can simply enter your username and password into the web design program and it will take care of everything for you. No tedious transfer of individual files, no getting your site up and then realizing that you forgot an image file that makes your site look horrible.
Well, if you use the upload functions built into the top web design programs, all you have to do is press a button and all of the files needed to make your web pages work will be automatically uploaded.
